Pictured above:Proposed Chula Vista Bayfront project rendering looking north

Getting to Know Gaylord Entertainment:
Bringing a World-Class Hotel and Convention Center
to the Chula Vista Bayfront

Greetings!  We are Gaylord Entertainment, a leading hospitality and entertainment company based in Nashville, Tennessee.  We are currently working with the City of Chula Vista and the San Diego Unified Port District to bring a world-class hotel and convention center to the Chula Vista Bayfront to serve as the anchor for the community’s new waterfront master plan.

In February we introduced you to our company through our employees, which we proudly call our “STARS” because they provide Smiles, Teamwork, Attitude, Reliability and Service with a passion. We look forward to expanding our family of Gaylord STARS here on the West Coast.  When fully operational, Gaylord Chula Vista will employ approximately 2,000 local residents from Chula Vista and the San Diego region.

This month we’d like to tell you more about our exciting planned project on the Chula Vista Bayfront.

In This Issue:

Getting to Know Gaylord
    Entertainment: Bringing a
    World-Class Hotel and
    Convention Center to the
    Chula Vista Bayfront

STAR Profiles

Awards

Gaylord Company History

Industry Recognition

Gaylord's Commitment
    to Local Hires

Gaylord Chula Vista: A Premier Destination for Visitors & Residents

At full build out, Gaylord Chula Vista will be a 2,000-room hotel and convention center with state-of-the-art meeting space including large ballrooms, flexible breakout space and exhibition hall space.  The contiguous exhibit hall and flex space will be capped at 200,000 square feet to avoid overlap with the San Diego Convention Center, while attracting new small and medium size conventions to our region.

This property will provide extensive amenities, including multiple restaurants, an entertainment night club, a full service spa and fitness facility, numerous retail shops, and resort swimming pools.   

Gaylord Chula Vista will be set on the Chula Vista Bayfront, surrounded by marinas, restaurants, shops, wildlife refuges, outdoor recreation opportunities, and a signature public park.
 

Economic Benefits to Chula Vista and Beyond 

Construction Phase

We expect the economic output impact of this project during the construction and development phase to be approximately         $1.3 billion, with nearly 10,000 jobs and payroll impacts of $456 million (direct and indirect effects).* 

Operational Phase

The economic impacts for each year after the hotel and convention center are open are estimated to be approximately $383 million beginning in 2013.  Ultimately, Gaylord Chula Vista will provide nearly 3,000 permanent jobs both inside and outside the hotel, with payroll impacts of $125 million annually.

The project will also generate more than $14 million in new local tax revenues annually that will benefit Chula Vista and the San Diego region, including property taxes, tourist occupancy taxes, sales taxes and utility and business taxes.

The plan for the first phase of the Chula Vista Bayfront development, which includes the Gaylord Hotel and Convention Center, calls for approximately a $200 million investment in infrastructure, including utilities, roads, the Signature Park expansion and pedestrian streetscapes.

The City of Chula Vista and the Unified Port of San Diego will not use any existing General Fund dollars on the project. Bonds issued by the City of Chula Vista to support the development of the hotel and convention center and build needed roads and infrastructure will be repaid with future tax dollars generated exclusively from the Bayfront project.  In future years, the City’s investment in Gaylord Chula Vista will be returned many times over, to the benefit of all Chula Vista residents.

Gaylord’s Current Properties

We currently have properties in Nashville, Tennessee; Kissimmee, Florida; Grapevine, Texas; and we recently opened our newest facility in Prince George’s County, Maryland.  Gaylord hotels are designed to showcase the architectural context of their locations, and they provide first-rate local meetings facilities for proms and weddings, political events, and social gatherings.

Our properties also host a number of holiday festivities and attractions, such as the popular Radio City Christmas Spectacular.  We are proud that our properties have become a source of civic pride in the communities in which we are located.

  Gaylord Palms in Kissimmee, FL                                  Wedding Gazebo                                                            Holiday Entertainment

Next Steps for Gaylord and the Bayfront

We’ve heard from many interested Chula Vista and San Diego residents, and the number one question they ask is, what is the process to make the vision for this project a reality?

Step 1: Finalizing our option and lease and related devlopment agreements with the San Diego Unified Port District  and City of Chula Vista;

Step 2: Public review of the Draft Environmental Impact Report (DEIR) for the entire Chula Vista Bayfront Master Plan, of which Gaylord Chula Vista is a part;

Step 3:  Certification of the EIR by the Port and the City of Chula Vista;

Step 4: Review and approval of the Chula Vista Bayfront Master Plan by the State Lands Commission and the California Coastal Commission;

Step 5: Groundbreaking for Gaylord Chula Vista, estimated by the end of 2010.