Gaylord Entertainment is the
brand leader in the Meetings & Convention industry, as well as in the
Country lifestyle segment. We are your ticket to millions
of consumers offering you opportunities to create
profitable strategic brand alliances.
Gaylord Hotels, the only multi-property hospitality
company focused on the large group meetings segment
delivers access and exposure to millions of business
decision-makers and customers annually. Through the
Grand Ole Opry, one of the most recognizable Country
lifestyle brands, we are the nation's authority on
Country music. We develop millions of impressions
through radio syndication, satellite radio, broadcast
web stream, television and live audience participation.
The Opry can now be seen and heard by more country
music fans than ever.
Having visibility with our "one-of-a-kind" brand as well as our resort attractions puts us in
a unique position to develop mutually beneficial business
relationships with our partners. Marketing relationships
may take the form of event and venue sponsorships,
targeted advertising and marketing opportunities,
access to brands to conduct local, regional, or national
promotions, hospitality and event packages and possible
purchase for in-house use.
In
return, Gaylord commits to each partner flawless execution, accurate accountability,
tangible value in impressions, intangible brand association and a proven return
on investment resulting in increased sales and profits The process includes thorough
planning sessions to determine "partner fit", marketing analysis to
support sponsorship choices, annual business reviews which include executive summaries,
contract summaries, marketing plans, and marketing element valuations, sponsorship
collateral review and documentation and complete execution accountability.
We would like to speak with you about becoming a Strategic
Alliance Partner. For more information please contact a Strategic Alliances Sales
Manager at 615-316-6805 or strategicalliances@gaylordentertainment.com.
Our Current Strategic Partners:
